Keep riders riding
Motorcycle insurance ads typically play on tired biker cliches and miss the mark on what the modern bike enthusiast is all about.
We set out to create a campaign that spoke to real riders.
Everyone knows motorcycles are dangerous. But even more dangerous is living a life always played safe. If we were going to reach real riders, we would have to say something truly provocative for an insurance company to say ....
Not Riding A Motorcycle Is Dangerous.
CW: Jim Bernardin
CW: Regan Kline
AD: Adam Prewozniak
AD:Jason Tisser
CD:Sarah Block
