Corona Hard Seltzer Launch
Let 2019 go down in history as the year of the hard seltzer. Shelves were filling with new spiked sparkling water brands, so we were tasked with figuring out how Corona Hard Seltzer would arrive. And bingo, we had our idea. The most laidback hard seltzer out there gets delivered in the most carefree way possible.
CD: Bill Dow
AD: Steve Gonzalez