Marshalls Brand Mark Launch

In the 2016 Spring campaign, we launched Marshalls first-ever brand mark: the Question Heart. It represents the idea that 'you never know what you're going to find in store, but you know you're gonna love it.'

Cooking tutorial

spoof - OLV

In the world of social, we used what was popular on each platform to our advantage. This spoof of the Tasty video series allowed us to kill two birds with one stone. Not only did we show off tons of product, but we also revealed the new brand mark.

INFLUENCER PARTICIPATION- Surprise Guest artist series

#ThingsOrganizedNeatly Surprise

The question heart window

The Question Heart "window" became a device used to stir curiosity around merchandise. Series of images (like the ones below) were used in sponsored carousel posts on Facebook and Instagram as well as organically posted GIFs.

Broadcast

AD: JB Becker

AD: Denison Kusano

CD: Sarah Block

CD: Brandan Jenkins